“Making It Rain” Lead Generation Program

Making It Rain is a lead generation program delivering leads to eXp Realty agents and brokers by launching advertising campaigns on their behalf and driving that traffic to the agent’s website.

When you sign up for the Google Adwords Making It Rain program, the leads tend to end up having more urgency and intent then internet leads generated from another source. Simply put, when using Google Adwords, we target “buy keywords.” If you select Houston as your desired market, we target people searching things like “Houston Real Estate” and “Homes For Sale In Houston.” Naturally, someone searching for these type of things is probably really interested in buying or selling real estate in the future. So driving this kind of traffic to your website can only produce better than average results.

What is eXp Realty?